marketing-mix-modelling

There are 1 repository under marketing-mix-modelling topic.

• facebookexperimental / Robyn

  Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.

  marketing-mix-modelingmarketing-mix-modellingmmmmarketing-scienceeconometricsadstockingcost-response-curvebudget-allocationhyperparameter-optimizationevolutionary-algorithmridge-regressiongradient-based-optimisation
  Language:Jupyter Notebook 1035

• LaloLozas16041 / MarketingMixModelling

  Aquí encontrarás recursos educativos, tutoriales, ejemplos de modelos y conjuntos de datos, enfocados en la aplicación práctica de técnicas estadísticas y analíticas en el marketing.

  marketing-mix-modelling
  Language:HTML 6

• annalectnl / bayesian-mmm

  In this paper we researched the accuracy, usability and utilisation of prior knowledge in Bayesian time series for Marketing Mix Modeling.

  bayesiantime-series-analysismarketing-mix-modellinggenetic-algorithmgeo-experimentweibull-transforrmation
  3