Beast code in Giters

annalectnl's repositories

weibull-adstock

Modeling adstock in media mix modeling using Weibull transformations.

ml-in-mmm

In this paper we researched the accuracy and usability of machine learning models for MMM analyses.

bayesian-mmm

In this paper we researched the accuracy, usability and utilisation of prior knowledge in Bayesian time series for Marketing Mix Modeling.

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mta-calibration-through-conversion-lift

In this research paper, we used Google and Facebook conversion lift studies to calibrate our Multi-Touch Attribution results from Google Ads Data Hub (ADH). We assessed the feasibility of these conversion lift calibrations and the impact of using conversion lift results in the calibration adjustment.

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Spoon-Knife

This repo is for demonstration purposes only.

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