adstocking

There are 0 repository under adstocking topic.

facebookexperimental / Robyn
Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
marketing-mix-modeling marketing-mix-modelling mmm marketing-science econometrics adstocking cost-response-curve budget-allocation hyperparameter-optimization evolutionary-algorithm ridge-regression gradient-based-optimisation
Language:Jupyter Notebook 1056
nitinjosephrepo / Marketing-Mix-Modeling-MMM-Using-Robyn
A New GeneratUsing Robyn aims to reduce human bias in the modeling process, esp. by automating modelers decisions like adstocking, saturation, trend & seasonality as well as model validation. Moreover, the budget allocator & calibration enable actionability and causality of the results
adstocking marketing-mix-modeling facebook-prophet marketing-science mmm nevergrad
Language:R 3

facebookexperimental / Robyn