budget-allocation

There are 0 repository under budget-allocation topic.

• facebookexperimental / Robyn

  Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.

  adstockingbudget-allocationcost-response-curveeconometricsevolutionary-algorithmgradient-based-optimisationhyperparameter-optimizationmarketing-mix-modelingmarketing-mix-modellingmarketing-sciencemmmridge-regression
  Language:Jupyter Notebook 1034

• apoorvadudani / Promotion-Budget-Allocation-using-Linear-Maximization-Model

  I use MS Excel to develop a linear maximization model for allocating a fine dining restaurant's promotion budget across Facebook, Groupon, and Yelp to maximize audience exposure while adhering to budgetary and service capacity constraints.

  budget-allocationsolver-algorithmlinear-maximization-model
  0

• arpitamangal / marketing-mix-model

  Determine the effectiveness of advertising activities on sales

  budget-allocationinteraction-effectlinear-regressionprice-elasticitysynergy
  Language:R 0