recommended-strategies

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• hemantdpatil / Predictive-Marketing-Analytics

  Assessed brand loyalty patterns and price elasticity metrics to provide insights for brand’s market growth. Recommended strategies for the top 3 brands based on competitor analysis, customer profiling and customer retention through RFM analysis and multinomial logit.

  price-elasticity-metricspredictive-marketing-analyticscustomer-retentionrfm-analysisinsightscompetitor-analysisrecommended-strategiessas
  Language:SAS 2