There are 5 repositories under rfm-analysis topic.
Python script (and IPython notebook) to perform RFM analysis from customer purchase history data
This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analysis, Customer Segmentation, Recommendation Systems, and Social Media Analytics
Tools for Customer Segmentation using RFM Analysis
In this project, a RFM model is implemented to relate to customers in each segment. Assessed the Data Quality, performed EDA using Python and created Dashboard using Tableau.
Algorithmic Marketing based Project to do Customer Segmentation using RFM Modeling and targeted Recommendations based on each segment
RFM (Recency, Frequency, Monetary) analysis is a proven marketing model for behavior based customer segmentation. It groups customers based on their transaction history – how recently, how often and how much did they buy. RFM helps divide customers into various categories or clusters to identify customers who are more likely to respond to promotions and also for future personalization services.
This repository contains RFM analysis applied to identify customer segments for global retail company and to understand how those groups differ from each other.
A Repository Maintaining My Summer Internship Work At Datalogy As A Data Science Intern Working On Customer Segmentation Models Using Heirarchical Clustering, K-Means Clustering And Identifying Loyal Customers Based On Creation Of Recency, Frequence, Monetary (RFM) Matrix.
Data Mining project 2020/2021 @ University of Pisa
The main purpose of this repository is to model and forecast customer lifetime value.
Python Package for RFM Analysis and Customer Segmentation
Data Analysis with Python - Customer Segmentation ( RFM Analysis) - Power BI Dashboard - Tableau Dashboard
Crafting & testing a dynamic Recency-Frequency-Monetary model as published in Towards Data Science on Medium.com
[ 전공 프로젝트: 분석 프로그래밍 ] L사의 고객 세분화를 통한 맞춤형 상품 추천
Examining the purchasing habits of customers and segmenting according to these habits.
Segmented customers based on Recency,Frequency & Monetary Value (RFM) metrics using K-means clustering algorithm
Учебные проекты, выполненные во время обучения на курсе Data Scientist
The purpose of this project is to recommend personalized products for segments by finding product associations.
Built a collaborative filtering and content-based recommendation/recommender system specific to H&M using the Surprise library and cosine similarity to generate similarity and distance-based recommendations.
This repository contains the "RFM Analysis" for a Sales Data of a Retailer in SQL. This is part of my Data Science Portfolio Projects
Data analysis about Brazilian e-commerce business Olist
Within the scope of the project, I determined the marketing strategies by segmenting the customers of the online shoe store FLO.
Creating a graph using e-commerce data and make a RFM analysis
Turkcell&Miuul Data Science Bootcamp - Assignments
Methods for doing customer analytics in R
RFM (Recency, Frequency, Monetary) Analysis on an Online Retail Customers using K-Means Clustering with Python
RFM (Recency, Frequency, Monetary) analysis is a proven marketing model for behaviour based customer segmentation. It groups customers based on their transaction history in other terms– how recently (R), how often (F) and how much (M) did they buy.
FLO, which is an online shoe store, wants to divide its customers into segments and determine marketing strategies according to these segments. For this, the behavior of customers will be defined and groups will be formed according to the clutches in these behaviors.
A project with SQL which focuses on gaining insights from the dataset by implementing RFM analysis model and utilizing analytical functions to reach the desired results and insights.
RFM analysis and customer segmentation with the data of an e-commerce site
:shopping: Customer Segmentation with RFM Analysis
This project involves cohort analysis and customer segmentation to help an e-commerce giant improve its product offerings, customer relations and maximize profit.