mishika12 / Clustering-Segmentation_of_Survey_Respondents

Deploying clustering machine learning algorithms to segment survey respondents

Segmenting survey respondents into clusters using Clustering algorithms

Problem Statement

The aim of the analysis is to explore how demographic and psychographic attributes of individuals can be leveraged to segment them into different clusters.

Methodology

In addition to this analysis, the project is aimed to use clustering algorithms like Kprototypes to segment survey respondents into different clusters based on the common demographic features and psychographic attributes.