RFM analysis focuses on identifying and segmenting customers based on their purchasing behavior. Analyzed to understand and interact with customers. It can be used together for more effective marketing and customer management strategies.
RFM analysis is a marketing technique used to quantitatively rank and group customers based on the recency, frequency and monetary total of their recent transactions to identify the best customers and perform targeted marketing campaigns.
RFM analysis focuses on identifying and segmenting customers based on their purchasing behavior. Analyzed to understand and interact with customers. It can be used together for more effective marketing and customer management strategies.