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annalectnl / ml-in-mmm

In this paper we researched the accuracy and usability of machine learning models for MMM analyses.

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machine-learningmarketing-mix-modelingweibull-transformationgenetic-algorithmshapley-valuestime-series-analysis

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In this paper we researched the accuracy and usability of machine learning models for MMM analyses.

machine-learningmarketing-mix-modelingweibull-transformationgenetic-algorithmshapley-valuestime-series-analysis