GenomicsNX / Ret-opt

An AI based Retail Industry Optimisation Platform

Ret-opt

An AI-based Customer Segmentation and Hybrid Product Recommendation

Overview

RETOPT is a Research and Development project which is based on two modules:

• RFM (Recency, Frequency, Monetary) Customer Segmentation
• Hybrid Product Recommendation

Stakeholders

• E-commerce Owner/Associates
• E-commerce Platform User
• Customer Analyst

Research Objective

• Generate more robust RFM (Recency, Frequency, Monetary) based Customer Segmentation.
• Addressing “Cold Start” and “Adaptability” issues in recommendation system
• Combining Content-Based, Collaborative Filtering, and Demographic-based recommendation system

Project Objective

• Build a fully functional demo e-commerce website without any payment method.
• Embed the models with the platform.
• Provide Dashboards for the Analyst to analyze the customer, product, and sales.

Research Methodology

Use Case Diagram

System Design

Screenshots from Website

Customer View

Analyst View