AmerisourceBergen, the largest wholesaler of medical and surgical materials in the United States, set a goal to improve the efficiency of products distribution. To realize this target, it is essential to explore into its customer needs by doing customer segmentation. The company distributes a wide variety of products to all kinds of pharmacies, including hospitals, clinics, retail pharmacies, physician offices and so on. Customer segmentation is a way to have a better understanding of the customers. By doing so, we can strategize a more efficient allocation of resources to different target-customers, as a result, to improve our services and enhance profitability.
Please refer to "Executive Summary" for some key points in this analysis.
For detail analytical process and results, please refer to "Analytical Report".
"Appendix 1-Data preparation change log" is the log of data cleaning process.
All the datasets are stored in the folder "sandbox", and the prefix number of each inside folder accords with its position in the "Analytical Report".
AmerisourceBergen, the largest wholesaler of medical and surgical materials in the United States, set a goal to improve the efficiency of products distribution. To realize this target, it is essential to explore into its customer needs by doing customer segmentation. The company distributes a wide variety of products to all kinds of pharmacies, including hospitals, clinics, retail pharmacies, physician offices and so on. Customer segmentation is a way to have a better understanding of the customers. By doing so, we can strategize a more efficient allocation of resources to different target-customers, as a result, to improve our services and enhance profitability.