Nowadays, predicting click-through rate is important for gaining business insight and increase benefit. Here, I performed analysis on Click-Through data in Python to predict Click-Through rate.
This project includes:
- Built and trained a wide and deep learning model with hidden layers and embedding layers
- Built an auto-encoder-decoder in PySpark
- Used models(DeepFM, wide and deep, xDeepFM) from DeepCTR and select the best model based on their performance on test datasets