An Auction-Based Internet Advertising Platform where real-time-bidding process for an ad space is held dynamically at the ‘moment-of-click’ and then ad is decided for the user by the highest bid from the Advertisers. The Advertisers place their bids for the ad space based on the effectiveness of the Consumer’s profile described by the Publisher on the Ad Exchange.
An Auction-Based Internet Advertising Platform where real-time-bidding process for an ad space is held dynamically at the ‘moment-of-click’ and then ad is decided for the user by the highest bid from the Advertisers. The Advertisers place their bids for the ad space based on the effectiveness of the Consumer’s profile described by the Publisher on the Ad Exchange.