witrioktafiani / Sentiment-Analysis-Skincare

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Sentiment Analysis with VADER and SHAP

What is SHAP?

SHAP (SHapley Additive exPlanations) is a mathematical method to explain the predictions of machine learning models.

What is VADER?

VADER (Valence Aware Dictionary for Sentiment Reasoning) is an NLTK module that provides sentiment scores based on the words used.

The results of sentiment analysis with SHAP interpretation are:

  1. Dermalogica has many benefits for its users, such as being good at cleaning the face, exfoliating the face, and making the face feel smoother. This causes users to feel that Dermalogica products are good and great at solving user skin problems.

  2. Dermalogica products are liked by many people but there are some users who don't like dermalogica products. Dermalogica products are claimed by users to have an unpleasant odor and a change in formula compared to dermalogica products which are no longer being used.

Link dataset: https://www.kaggle.com/datasets/nenamalikah/nlp-ulta-skincare-reviews