umairkhawaja / Market-Segmentation-Analysis

Code for a conducting a thorough analysis of a city by clustering its neighborhoods into segments based on demo-graphical, economical and other indicators. These segments are then further analysed by using geo-spatial data from the FourSquare API and Yelp Dataset to filter out saturated markets and competitive environments. An ideal neighborhood to open a potential business (A restaurant in this case) is then recommended based on the data gathered

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Code for a conducting a thorough analysis of a city by clustering its neighborhoods into segments based on demo-graphical, economical and other indicators. These segments are then further analysed by using geo-spatial data from the FourSquare API and Yelp Dataset to filter out saturated markets and competitive environments. An ideal neighborhood to open a potential business (A restaurant in this case) is then recommended based on the data gathered


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