In the dynamic landscape of the airline industry, customer satisfaction has emerged as a pivotal factor driving business success and brand reputation. The advent of digital platforms has amplified the voice of the customer, making their opinions more accessible and influential than ever before. This paper delves into the realm of airline customer review sentiment analytics, a burgeoning field that harnesses the power of data science and artificial intelligence to decode the sentiments expressed in customer reviews.
The airline industry, characterized by its highly competitive nature and sensitivity to cus- tomer preferences, stands at a crossroads where understanding customer sentiment is not just beneficial but essential. This research aims to explore the methods and implications of senti- ment analysis in the context of airline customer reviews, offering insights into how airlines can leverage this technology to enhance customer experience and business strategies.