targeted-marketing

There are 0 repository under targeted-marketing topic.

Maryamahmadii / Car-Parts-Competitive-Analysis-NLP-Tableau-Clustering
Applied NLP for automated categorization of products, aligning Amazon items with CARiD’s category framework. Conducted significant statistical analysis to unearth factors influencing product popularity and sales. Segmented automotive products into five clusters, ranging from "Basic Needs" to "Premium Selections", enabling targeted marketing.
clustering competitve-analysis customer-segmentation logistic-regression nlp tableau-dashboards targeted-marketing
Language:Jupyter Notebook 1
esana1 / retail-customer-segmentation
Leveraging K-Means clustering, our project categorizes retail customers based on purchasing behaviors and demographics. This provides businesses with actionable insights to tailor marketing efforts, enhancing customer experience and boosting sales.
customer-behavior customer-insights customer-segmentation data-analysis data-visualization kmeans-clustering machine-learning marketing-strategy retail-analytics targeted-marketing
Language:Jupyter Notebook 0

Maryamahmadii / Car-Parts-Competitive-Analysis-NLP-Tableau-Clustering