media-mix-modeling

There are 1 repository under media-mix-modeling topic.

• pymc-labs / pymc-marketing

  Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

  clvdata-sciencemarketingmmmpythonbtydcustomer-lifetime-valuemedia-mix-modelingbuy-till-you-die
  Language:Python 546

• sibylhe / mmm_stan

  Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS

  stanpystanbayesian-regressionconstrained-regressionmarketing-mix-modelingmedia-mix-modelingroas
  Language:Jupyter Notebook 327

• leopoldavezac / BayesianMMM

  (ml) - python implementation of bayesian media mix modelling with shape and carryover effect

  mmmmarketingmedia-mix-modelingpythonpystan
  Language:HTML 55

• alexhallam / media_mix_sim

  Media Mix Model with simulated data and stan

  media-mix-modelingmediasimulationroi
  Language:Stan 6

• guptasaumya / media-mix-modelling-analysis

  Analysing the challenges and opportunities in Media Mix Modelling using sales and media spending time series data.

  media-mix-modelingpythontime-series
  Language:Jupyter Notebook 4