advertising-adstock

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mazba-ahamad / Lag-Length-Estimation-under-Market-Mix-Modeling-Framework-and-Time-Series-Forecasting
Estimation of the Lag Length of the Advertising Adstock or Carryover Effect under the Market Mix Modeling (MMM) framework.
mmm advertising-adstock carryover-effect market-mixmodeling market-analysis marketing-analytics var vector-autoregressive decay-rate lag-length
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