thenextweb / gtm

The Google Tag Manager Container for The Next Web (Web + AMP)

Google Tag Manager Example Container - Google Analytics - The Next Web

An example container for Google Tag Manager (Web & AMP) that provides a lot of built-in features for tracking in Google Analytics. Created by The Next Web.

Features / Supports (Web)

• A/B/n testing and Multivariate testing.
• Outbound Link Tracking.
• JavaScript Error Tracking.
• Engagement Tracking: Scroll + Riveted.
• Default Google Analytics Custom Dimensions.
• YouTube Tracking.

Features / Supports (AMP)

• Engagement Tracking: Scroll Tracking.
• Default Google Analytics Custom Dimensions.

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Quick start:

1. Download the ZIP, Unzip and import the `container-{version}.json` file in your current Google Tag Manager to give it a quick start.
2. Go to variables and change the Google Analytics Tracking variable.
3. Customize the predefined custom dimensions in the Google Analytics - Pageview tag.

History

June 29, 2016 (2016-10-25)

• Add an example container for AMP.

June 29, 2016 (2016-06-29)

• First set-up for the GTM container for Web.

Maintainer history

• Martijn Scheijbeler (Current)
• Simon Vreeman (Current)