taniyadubey / Marketing-and-retail-analysis-Market-basket-analysis

The project involves conducting a thorough analysis of Point of Sale (POS) Data for providing recommendations through which a grocery store can increase its revenue by popular combo offers & discounts for customers.

Marketing-and-retail-analysis-Market Basket Analysis

Market Basket Anaysis

Problem Statement: A Grocery Store shared the transactional data with you. Your job is to identify the most popular combos that can be suggested to the Grocery Store chain after a thorough analysis of the most commonly occurring sets of items in the customer orders. The Store doesn’t have any combo offers. Can you suggest the best combos & offers?

Tools used in both projects :

1. Python (jupiter notebook) - Basic Data Analysis
2. Tableau - EDA
3. KNIME - Market Basket Analysis
4. Power Point Presentation - Business Rrport