Snowplow is a scalable open-source platform for rich, high quality, low-latency data collection. It is designed to collect high quality, complete behavioral data for enterprise business.
To find out more, please check out the Snowplow website and our documentation.
A Google Tag Manager Server-side Client template for collecting events using the Snowplow JavaScript Tracker.
This Client allows you to collect events in your Google Tag Manager Server container and forwards them to Tags.
This client populates the "Common Event Data" specified in the Google Tag Manager documentation which allows it to easily integration with other Tags. This client also populates a number of Snowplow properties which allows for Tags to be created which leverage the rich data collected by the Snowplow JavaScript Tracker in the browser.
Coming Soon
To manually install this Client:
- Download
template.tpl - Create a new Client in the Templates section of a Google Tag Manager Server container
- Click the More Actions menu and select Import
- Import
template.tpldownloaded in Step 1 - Click Save.
| Technical Docs | Setup Guide |
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| Technical Docs | Setup Guide |
Feedback and contributions are welcome - if you have identified a bug, please log an issue on this repo. For all other feedback, discussion or questions please open a thread on our discourse forum.
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| Contributing |
Snowplow Client for Google Tag Manager Server-side is copyright 2021-2024 Snowplow Analytics Ltd.
Licensed under the Apache License, Version 2.0 (the "License"); you may not use this software except in compliance with the License.
Unless required by applicable law or agreed to in writing, software distributed under the License is distributed on an "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. See the License for the specific language governing permissions and limitations under the License.