sl2883/web_may

Unsubscribe in CleverTap

Using subscribe API here

Sample unsubscribe code -

{
	"d": [
	{
		"type": "email",
		"value": "sl2883@cornell.edu",
		"status": "Unsubscribe"
	}]
}

Sample resubscribe code -

{
	"d": [
	{
		"type": "email",
		"value": "sl2883@cornell.edu",
		"status": "Resubscribe"
	}]
}

For unsubscribe link in email with groups

Create subscription groups from CT dashboard Settings -> Setup -> Subscription Groups
Add an unsubscribe page on a public server. Here's an example.
Update your email provider settings in CleverTap with the link to this public hosted unsubscribe page.
In your CleverTap campaigns for email, update the email template to have the following link -

<a href="*|UNSUBSCRIBE|*">Unsubscribe</a>

Run a test campaign to verify that, when you click on the unsubscribe link in your email (from campaign) now, it will take you to the unsubscribe page with options to select and unsubscribe from a group.

An example landing page when users click on unsubscribe page -

An important part is to unsubscribe users from groups manually. To do that, use the **Update User Profile API ** here

Here's an example payload -

{
	"d": [
		{
			"identity": "random@gmail.com",
			"type": "profile",
			"profileData": {
				"category-unsubscribe": {
					"email": ["information"]
				}
			}
		}
	]
}

Google Tag Manager Setup

Check this and this and this
From the Google Tag Manager account, get the code to be pasted

Paste this code as high in the of the page as possible:

<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-MZMWZZ3');</script>
<!-- End Google Tag Manager -->

Additionally, paste this code immediately after the opening tag:

<!-- Google Tag Manager (noscript) -->
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MZMWZZ3"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- End Google Tag Manager (noscript) -->

Set the Tags

Google Analytics: GA4 Configuration (with measurement id )

To find the measurement id

go to https://analytics.google.com/
bottom-left Admin page
Data stream section
Click on your website
Also, for the tag Google Analytics: GA4 Configuration, set the triggering to All Pages
Now for the event, create a Google Analytics: GA4 Event tag
set configuration tag as Google Analytics: GA4 Configuration
event name as click
Set the triggering to be a Product clicked trigger
Add another tag - CT - Product click with custom html

<script>
  clevertap.event.push("Product Clicked from trigger");
</script>

The trigger for above is also Product clicked
Make sure that you add "Click text" etc in your built-in variables

sl2883 / web_may

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