shvmngi / RFM-Customer-Segmentation-and-Analysis

RFM Customer Segmentation and Analysis

Problem Outline

• Sprocket Central is a company that specializes in high quality bike and cycling accessories.
• Their marketing team is looking to boost business sales by analysing provided datasets.
• Using the 3 datasets provided the aim is to analyse and recommend 1000 customers that Sprocket Central should target to drive higher value for the company.

Task 1: Data Quality Assesment

• Prepared Data Quality Assessment for the quality of client's data; as well as recommendations on ways to clean the underlying data and mitigate the issues.

Task 2: Data Insights: Data Exploration, Model Development, and Model Interpretation

• Prepared a Detailed approach Presentation and Dashboard for completing the analysis including activities ( i.e. Data Exploration, Model Development, and Interpretation) and sharing segmented customer insights.

Task 3: Dashboard