rebuy-de / channel-flow-tag

Stores customer journey across multiple channels inside cookies and gives the ability to easily access first/last channel source.

Channel Flow tag for Google Tag Manager Server Side

Channel flow tag for the Google Tag Manager server container stores the source/medium of users' first interaction, last one, and all in between interactions in cookies.

Cookie names of Channel Flow tag:

• Channel_flow - records the source/medium flow of all user interactions with the site
• Channel_flow_first - records the first source/medium
• Channel_flow_last - records the last source/medium

Useful links:

• Track users first last source medium using server Google Tag Manager

Open Source

Channel Flow Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.