Web3 Operator Handbook contains actionable strategies from veterans in crypto. This repository contains notes, frameworks and resources from conversations with 100s of successful operators and studying several successful projects in crypto that has created over $100B in value. I've spent over 12,000 hours building in crypto and studying different things that work and don't work. We thought creating this body of content might help navigate building successful crypto companies.
New updates are constantly pushed, please feel free to star or watch the repository or join our mailing list. I am in the process of pushing from personal Drive to here.
If you see something that is missing or needs revision or elaboration, please feel free to add issues or submit pull requests.
Here's the link to the Web3 Operator Community to discuss and find community. Alternatively, please email us at web3operator@proton.me
- Crypto founders looking to optimize and scale to being valuable companies
- Operators building in crypto looking to accelerate their value
- People looking to break in to crypto and move fast
- Web3 Primer - Why to Build?
- Navigating - What to Build?
- Building - How to Build?
- Selling - How to Sell?
- Scaling - How to Grow?
- Best Practices - Invent the wheel less
- Introduction
- Introduction
- Outline
- Web3 Primer
- History
- Why Web3 matters?
- Complexity
- Tokens
- Decentralization
- Self-custody
- Why build in crypto?
- Layers & Stakeholders
- Base
- Dapps
- Services
- Infrastructure
- Business Models
- Tokenomics
- Managing Tokens
- Buy backs
- Protocol Design
- Fundraising
- Managing Investors
- Crypto VCs
- SAFTs & Token Warrants
- Navigating Cycles
- Building Community
- Local
- Ethos
- Traditions
- Playbooks
- Breaking into Crypto
- Managing Your Startup
- Staying Abreast
- Leadership Principles
- Decision Making
- Remote Management
- Choosing Work Stacks
- Quarterly Reporting
- Radical Transparency
- Building a Compelling Vision
- DAOs - Exit to Community
- Scaling & GTM
- Board of Directors
- Annual Letter
- Exit to Community
- Engineering
- Product
- Shipping
- Choosing what to build
- Grants vs In house
- Navigating PMF in Crypto
- Metrics
- User Experience
- Brand Building
- Company Brand
- Elevating from Tribalism
- Narrative Building
- Naming Things
- Personal Brand Building
- Social Presence
- Tone of Voice
- Events
- Communication
- Choosing Platforms
- Piching your startup
- Crisis Management
- Story Telling
- Frameworks
- Launching & Marketing
- Legal
- The complexity
- Tokens
- Picking a Firm
- Ecosystem
- Composability
- Partnerships
- Hiring Playbook
- Self Serve
- Building Programs
- People
- Hiring
- Recruitment
- Onboarding
- Offboarding
- Compensation & Benefits
- Leveling
- Managing Incentive
- Growth
- Expansion Strategies
- Hiring Playbook
- Grants
- Program Playbook
- Allocator Mindset
- Tracking
- Forecasting
- Bonus: How to grants?
- Finances
- Giving Back
- To Community
- To Open Source Parents
- To the World
- Building a Base Layer
- Protocol Sustainability
- Building a DApp
- Understanding building blocks
- Stablecoin
- NFTs
- DeFi
- ZK
- Category Definers
- Understanding building blocks
- The Developer Persona
- Developer Relations
- Hiring
- What they do?
- Measuring Success
- Developer Relations
- Managing Open Source
- Selling to Enterprise
- Product Led Growth
- Publicly Traded Companies
- Playbooks
- Best Practices, Winning
- Studying Crashes, Hacks & Lawsuits
- References
- Glossary
- Resources
- Templates
- Checklists
- Frameworks
We appreciate the love and support of the community that made putting this together possible.
To contribute to this book, see CONTRIBUTING.md. Please make sure you're contributions are sufficiently original. You must include your own attribution in the pull request.
If you know how to make a pull request to contribute a fix, please write the correction and use a pull request to submit it for consideration against the develop branch. If you are making several changes, please use a separate commit for each to make it easier to cherry-pick or resolve conflicts. Otherwise, please submit an issue, explaining the error or comment. If you would like to contribute extensive changes or new material, please let DM Jason on Twitter.
Jason also has built programs for founders such as accelerators, incubators and hackathons that over 1000 startups have applied to in the past. Additionally, he lectures a course on crypto at Miami University and Paris Dauphine University. He is also a mentor at the Wharton Accelerator, Plug and Play Technology, Blockchain Founders Fund and others. He's been plugged into crypto for over 8 years and has been building and operating.
Please redistribute, make copies or changes. Don't resell, try and keep my name/attribution attached, and please keep future versions open under a similar/the same license.
The book's source code is what is in this repository. If you want to stay abreast, star or watch this repository.