Your client is a retail banking institution. Term deposits are a major source of income for a bank.
A term deposit is a cash investment held at a financial institution. Your money is invested for an agreed rate of interest over a fixed amount of time, or term.
The bank has various outreach plans to sell term deposits to their customers such as email marketing, advertisements, telephonic marketing and digital marketing.
Telephonic marketing campaigns still remain one of the most effective way to reach out to people. However, they require huge investment as large call centers are hired to actually execute these campaigns. Hence, it is crucial to identify the customers most likely to convert beforehand so that they can be specifically targeted via call.
You are provided with the client data such as : age of the client, their job type, their marital status, etc. Along with the client data, you are also provided with the information of the call such as the duration of the call, day and month of the call, etc. Given this information, your task is to predict if the client will subscribe to term deposit.
You are provided with following files:
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train.csv : Use this dataset to train the model. This file contains all the client and call details as well as the target variable “subscribed”. You have to train your model using this file.
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test.csv : Use the trained model to predict whether a new set of clients will subscribe the term deposit.
The Evaluation metric for this competition is accuracy.
You can use solution_checker.xlsx to generate score (accuracy) of your predictions.
This is an excel sheet where you are provided with the test IDs and you have to submit your predictions in the “subscribed” column. Below are the steps to submit your predictions and generate score:
a. Save the predictions on test.csv file in a new csv file. b. Open the generated csv file, copy the predictions and paste them in the subscribed column of solution_checker.xlsx file. c. Your score will be generated automatically and will be shown in Your Accuracy Score column