Learn Eloqua from the inside out.
- The origin of Eloqua and how it fits within the Oracle Marketing Cloud ecosystem
- Limitations of the Oracle provided documentation
- The general interface and menus
- Every general feature within the interface
- Every button, modal, and drop down within each feature
- How Eloqua is configured as an ESP
- Operational Features
- Integration options with your CRM and other databases
- Integration with your website, how the tracking script works, cookie options
- AppCloud apps
- Analytics/Reporting
- Eloqua Certifications (Master, Luminary, and Implementation Specialist)
- Branding and Deliverability (configuring with your domain, IP, DKIM, SPF, DMARC)
- Eloqua Best Practices, including naming conventions, data cleaning, deliverability, general programs, campaign tricks, reporting, campaign setup workflow
- The community surrounding Eloqua and how to get started
- The future of Eloqua, and its main competitors
- HTML Email Development, Design, Testing - I'm planning on covering that in another book
- Detailed analysis of ESPs/MAPs other than Eloqua, including Responsys