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openooh / venue-taxonomy

The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.

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Add: "Retail" > "Tobacco Shop"

christiancollins11 opened this issue · comments

commented

There's a surprising number of screens in "tobacco shops" and buyers would appreciate differentiation from "Pharmacies" and "Cannabis Dispensaries".

Proposal: "Retail" > "Tobacco Shop"

Working definition: "A store that sells almost exclusively a range of tobacco products, including cigarettes, cigars, and electronic cigarettes. "

commented

We also see tobacco shops appear in convenience stores, and our buyers indicated a similar wish as above.