open-life-science / branding

Branding Resources for Open Life Science

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OLS Branding Resources

Welcome! This repository serves as a central hub for all our brand-related assets. Maintaining a consistent brand identity is crucial to conveying a unified message and fostering recognition, Please familiarize yourself with the following details to ensure accurate and effective use of the elements.

Fonts

The font has been carefully selected to reflect our brand's personality and enhance readability across various mediums.

Colors

  • pigment green: #139D3D
  • spring bud: #A5F200
  • phthalo blue: #020887

The color palette is designed to evoke specific emotions and associations

Usage Guidelines

When utilizing our brand assets, adhere to the following guidelines:

  1. Consistency: Always use the approved fonts, colors, and logos to maintain a unified brand presence.
  2. Clear Space: Ensure sufficient clear space around the logo and other assets to preserve their visibility and impact.
  3. Scaling: Do not alter the aspect ratio of logos or graphics when resizing. Always maintain proportions.
  4. Prohibited Usage: Avoid any modifications to our branding assets that could dilute or misrepresent our brand's message.
  5. Placement: Place logos and branding elements prominently but unobtrusively, ensuring they don't interfere with the content's focus.
  6. Digital Platforms: Follow platform-specific guidelines for logos and graphics when creating content for social media, websites, etc.
  7. Print Materials: Use high-resolution assets for print materials to maintain quality.

Licensing

All assets in this repository are licensed under the Creative Commons Attribution 4.0 International License. This means you are free to:

  • Share: Copy and redistribute the material in any medium or format.
  • Adapt: Remix, transform, and build upon the material for any purpose, even commercially.

However, you must give appropriate credit by providing a link to the original work and indicating any changes made.

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Branding Resources for Open Life Science

License:Creative Commons Attribution 4.0 International