nkabrown / GeoLift

GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.

GeoLift

Overview

GeoLift is an end-to-end solution to measure Lift at a Geo-level using the latest developments in Synthetic Control Methods. Through this package it is possible to do a data-driven market selection for a geo-test using a variety of Power Calculators. Moreover, GeoLift features easy-to-use inference and plotting functionalities to analyze the results of a test.

Check out the vignette for a more detailed description of the main functionalities of the package:

• GeoLift Walkthrough
• GeoLift Multi-Cell Walkthrough

Requirements

GeoLift requires or works with:

• R version 4.0.0 or newer.

Installing GeoLift

To install the package, first make sure that remotes and augsynth are installed.

install.packages("remotes", repos='http://cran.us.r-project.org')
remotes::install_github("ebenmichael/augsynth")

Then, install the package from GitHub:

remotes::install_github("facebookincubator/GeoLift")

Contacts

• [e-mail], Arturo Esquerra, Facebook Marketing Science Partner
• [e-mail], Kanishka Panchal, Facebook Marketing Science Partner
• [e-mail], Nicolas Cruces, Facebook Marketing Science Partner
• [e-mail], Michael Khalil, Facebook Marketing Science Partner

Join the GeoLift community

• Facebook page

License

GeoLift is MIT licensed, as found in the LICENSE file.