nickr007 / Bank-Marketing

Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Our data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls.

Bank-Marketing

Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Here we are analysing the marketing data of a Portoguese banking instituition which is based on phone calls. Potential clients are contacted through phone calls to access if the bank term deposit would be subscribed or not.

Business Problem

The business problem is a binary classification problem. The classification goal is to predict if the client contacted through the marketing campaign will subscribe a term deposit.

Dataset

The data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be (or not) subscribed.

Refernces/Citation

1. [Moro et al., 2014] S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014
2. https://archive.ics.uci.edu