Happy Customer Bank is a mid-sized private bank that deals in all kinds of banking products, like Savings accounts, Current accounts, investment products, credit products, among other offerings. The bank also cross-sells products to its existing customers and to do so they use different kinds of communication like tele-calling, e-mails, recommendations on net banking, mobile banking, etc. In this case, the Happy Customer Bank wants to cross sell its credit cards to its existing customers. The bank has identified a set of customers that are eligible for taking these credit cards. Now, the bank is looking for your help in identifying customers that could show higher intent towards a recommended credit card, given:
Customer details (gender, age, region etc.) Details of his/her relationship with the bank (ChannelCode,Vintage, 'AvgAsset_Value etc.) Data Dictionary Train Data Variable Definition ID Unique Identifier for a row Gender Gender of the Customer Age Age of the Customer (in Years) Region_Code Code of the Region for the customers Occupation Occupation Type for the customer Channel_Code Acquisition Channel Code for the Customer (Encoded) Vintage Vintage for the Customer (In Months) Credit_Product If the Customer has any active credit product (Home loan,Personal loan, Credit Card etc.) AvgAccountBalance Average Account Balance for the Customer in last 12 Months Is_Active If the Customer is Active in last 3 Months Is_Lead(Target) If the Customer is interested for the Credit Card 0 : Customer is not interested 1 : Customer is interested
Test Data Variable Definition ID Unique Identifier for a row Gender Gender of the Customer Age Age of the Customer (in Years) Region_Code Code of the Region for the customers Occupation Occupation Type for the customer Channel_Code Acquisition Channel Code for the Customer (Encoded) Vintage Vintage for the Customer (In Months) Credit_Product If the Customer has any active credit product (Home loan,Personal loan, Credit Card etc.) AvgAccountBalance Average Account Balance for the Customer in last 12 Months Is_Active If the Customer is Active in last 3 Months