https://github.com/jakeash22/ https://github.com/mike-flanagan/
Authors: Jacob Ash Mike Flanagan
With the help of business insights provided by the Yelp API, we will take a glimpse at this industry, comparing companies that offer production services in a few locations. Out goal is to find what business opportunities appear to be present within this industry, and ultimately, develop a business with what we find.
If we could create the perfect business, it would be popular and loved to the point of being a house-hold brand, which everyone finds welcome in their lives. The only way to do this is to ensure that the service that we provide is so excellent, that our customers love us with no reservation for the cost, because we would be providing something that is incredibly valuable.
New York and Los Angeles are still the dominant cities in film, however Atlanta is becoming more and more of a power player in the industry. Comparing these three cities, we are set on determining which market will allow us to prosper.
Yelp allows the public to receive data on companies world wide, and allows the user to interact with their data in many ways. The data provides price range, location, reviews, and how many people reviewed that business.
This project uses descriptive statistics to see what opportunities are revealed to exist with the use of the Yelp API, between New York City, Los Angeles, and Atlanta.
A majority of the production houses fall under Yelp's unique price range of 1-$ or 2-$$.
Even though Atlanta is on the up and coming in the film industry, they are still dwarfed in comparison to New York and Los Angeles. Atlanta's total reviews are miniscule in comparison to New York City and Los Angeles. It is also shown in the graph that the higher the review rate, the more total reviews the company receives.
A sweet spot for a company is to land in the high review score and count values, while having low prices. The graph below shows the "Unicorns" of each city, where the business has hit the sweet spot of low prices and high reviews. These companies can be a great blueprint for any company looking to break into that market.
The analysis led us not only which city to pick, but also the exact type of business and relationship we want with others in the industry. We decided that a symbiotic relationship with DiJiFi, a film digitizing and photography company based in New York City, is the best option. We will provide rental equipment for film productions & photoshoots, which will synergize well with the beloved DiJiFi customers.
- commercial real estate prices per location (possibly through other APIs such as Zillow)
- web scraping the data from websites of our largest competition
- other costs of doing business per location
- resources available per location that will help in starting a business, i.e:
- other businesses that may be used as resources to ours
- local tax-incentives for film industry
- with insights beyond the scope of this project, a business-friendly regulator relationship would be considered