mihirkudale / Vrinda-Stores-Analysis

Vrinda Stores Annual Report using Excel

Vrinda Stores wanted to create an annual sales report for 2022. So that they can understand their customers & grow more sales in 2023.

Vrinda Stores has some sample questions :

1. Compare sales & orders using single chart.

2. Which month got the highest sales & orders?

3. Who purchased more - Men or Women in 2022?

4. What are different order status in 2022?

5. List top 5 states contributing to the sales?

6. Relation between age & gender?

7. Which channel is contributing to maximum sales?

8. Highest selling category?

After processing, cleaning & analyzing this data I got some interesting insights :

1. Large number of sales are made in March.

2. Women are more likely to buy compared to men(~65%)

3. Maharashtra, Karnataka & Uttar Pradesh are the top 3 states(~35%)

4. Adult age group (30-49) years is max contributing(~50%)

5. Amazon, Flipkart & Myntra channels are max contributing(~80%)

Sales Report :

Final conclusion to improve Vrinda Stores sales is :

Target Women customers of age group (30-49) years lives in Maharashtra, Karnataka & Uttar Pradesh by showing ads/offers/coupons available on Amazon, Flipkart, Myntra.