Cluster analysis of Puget Sound residents' attitudes about autonomous vehicles
This analysis uses survey data from the Puget Sound Regional Council's 2019 Household Travel Survey about attitudes towards autonomous vehicles.
My data are comprised of ten questions assessing survey respondents' interest in and concern about AVs. These include questions like:
- How interested are you in riding in an autonomous taxi, with no driver present?
- How interested are you in riding in an autonomous taxi, with a backup driver present?
- How concerned are you about the equipment and safety of AVs?
- How concerned are you about the performance of AVs in poor weather?
I perform a hierarchical cluster analysis (unsupervised) to identify groups of respondents with similar attitude towards autonomous vehicles. Data and a data dictionary can be downloaded from the link above.
More info on the analysis can be found on my blog