UChicago Booth 37105: Data Science for Marketing Decision Making
Each Rmd file in each assignment has both the relevant R code and the discussion of the analysis.
- Analysis of Household Buying Behavior: Carbonated Soft Drinks and Other Beverages
- Base Pricing Analysis and Price Elasticity Estimation
- Private Label Demand
- Advertising Effects
- Churn Management
- CRM and Machine Learning
- Targeting Based on Heterogeneous Treatment Effects