jetk / playbook

A playbook for product management

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Index: by stage

Start here if you're lost: [mindset]

Or jump to: [[by problem]] or (WIP)

See if [[Amazon Leadership Principles]] could work

Discover

  • [[Find a problem]]
  • [[Customer Discovery]]
  • [[Anticipate risk]]
  • Competitor Research
  • Analyse data
    • Hypotheses (x is happening because y)
    • Are things that shouldn't fail failing
    • Are users doing unexpected sequences
  • Draw insights
  • Validate insights
    • Ask people (is this problem happening)
    • [[Value Prototyping]]
  • Build a case (problem + opportunity to solve it)

Define

  • Focus on a [segment]
  • [[work backwards]]
  • [[Reasearch Reality Check]]
  • Build a [[focused strategy]] by agreeing ranked steps toward your [[product vision]]
  • Pre-define [[Customer Success Metrics]]
  • Implement the [AARRR] metrics that make sense
  • Keep a [[portfolio of problems]]

Design

  • Set a [[North Star Scenario]]
  • Remember [[what motivates a user]] to solve their problems with a product
  • Contextualize (understand how people work)
  • Parse and Ideate
  • Confirm value
  • Confirm usability
  • Confirm feasibility

Develop

  • Scope development of solutions
  • [Prioritise]
  • [[Plan sprints]]
  • Communicate
  • Clarify

Test

  • Does it do what it says on the tin
  • Does it get a subset of the users their results
  • What friction remains? Remove those

Launch

  • Six reference customers soft hype to others
  • Deployment calls
  • Train support
  • Go 2 Market

Measure

  • Measure North Stars (dashboard, alerts, make news come to you)
  • Measure [[Customer Success Metrics]]
  • Measure [AARRR]
  • Gather explicit feedback
  • Review
  • Retro

Intensify

Sell

  • [Price] an outcome not a product
  • [[Develop relationships]]
  • [[Position solutions]] by solving pain with value

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A playbook for product management


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