Buy Online Pickup in Store Strategy Analysis
By Anqi Pan, Cynthia Poon, Irene Liu, Mithun Mitra Nomula, Pranita G Patra
This company has three online channels. Channels 2 and 6 started buy-online-pick-in store (BOPS) strategy on August 1st, 2010 and channel 5998 started BOPS on September 27th, 2012. This company sells jewelry products such as bridal, solitaires, diamond fashion and specialized jewelry etc. Our objective of this project is to assess the impact of buy online pickup in store (BOPS) strategy on sales and returns by using OLS model and logit/probit model.