A sustainability-focused app designed specifically to help outdoor enthusiasts protect the future of winter sports by minimizing their environmental impact.
- Laser-focused on the target audience: Winter sports enthusiasts are often passionate about the environment. This app directly connects their lifestyle choices with their desire to protect the places they love.
- Beyond just shopping: Encourages a holistic approach to sustainability with an emphasis on extending the lifespan of existing gear and making fewer new purchases.
- Strong mission tie-in: Makes the impact of choices tangible for users, driving motivation while supporting POW.
- Users input winter gear they need (skis, snowboard, jackets, etc.).
- Large language model analyzes sustainability reports, certifications, and materials of brands and products, providing summaries and comparisons.
- Prioritizes brands with a verified commitment to POW's mission.
- Integration with secondhand marketplaces – computer vision identifies gear from photos, providing sustainability assessments and encouraging reuse.
- Option to calculate carbon offset costs for new gear if purchase is absolutely necessary
- Users upload photos of clothing (both winter-specific and general).
- Computer vision recognizes items, brands, and materials.
- Large language model delivers insights:
- Sustainability report
- Environmental impact of materials and manufacturing.
- Supply chain ethics
- Estimated garment lifespan
- Care and prolong the life
- Care instructions to maximize longevity
- Repair and upcycling tips
- Sustainability report
- Retrieval Augmented Generation:
- Outfit creation ideas promoting the use of existing clothes
- Suggests sustainable alternatives only when something is worn out/unusable.
- Direct integration with Protect Our Winters initiatives and campaigns.
- Newsfeed-style updates on the impact of climate change on winter sports destinations.
- Articles, explainers, and videos highlighting how apparel choices can make a difference
- Options for direct donations to POW
- Gamification: Challenges to reduce clothing waste, badges for second hand purchases, carbon offsets, etc.
- Minimal ad integration focused on POW-aligned brands
- Optional subscription tier:
- personalized sustainability action plans,
- access to
- curated secondhand gear sales,
- deeper analytics
- Affiliate income from promoting vetted sustainable brands.