Contextual advertising by tagging of social media posts with symptoms, and joining with pharmaceutical bids
The Social Media Health Ads project searches on the stream in realtime for users' symptoms, and tags posts with eligible drug companies that can provide treatments for the user.
Drug companies are able to bid on each text for which they are eligible (where users' symptoms are matched to conditions, then matched to drugs, then matched to pharmaceutical companies, and joined to highest bidding pharmaceutical company.
- fluentd
- kafka
- luwak
- spark streaming
- cassandra
- elastic
- kibana
- flask
- Dashboard
- Impression Stream (click for YouTube Video)