fairDataSociety / getThingsDone

Marketing Strategy - accomplish. achieve. arrange. come out.

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Ideally, this is the place where we can follow the checkpoints, precisely schedule and prioritize tasks.

Checklist

1. Our Community

Target audience

  • Developers interested in open-source projects
  • Blockchain enthusiasts and experts
  • Data privacy advocates
  • Tech-savvy individuals who value data security and decentralisation
  • Organisations looking for secure, decentralised data storage solutions
  • Needs and interests: data privacy, decentralised storage, open-source development.
  • Value proposition: improved data privacy, Security, opportunity to contribute to an innovative open-source project.
  • User personas: separate personas for users and contributors, each with unique goals, motivations, and pain points. For instance, a user persona might be a privacy-focused individual looking for secure data storage, while a contributor persona might be a developer seeking meaningful open-source projects.
  • Regularly review and update these personas as you learn more about your community.

2. Goals and Metrics

What success looks like for community growth ?

2.1. Measurable goals

  • number of new users

  • number of active users

  • vladan check 'checkbox to use analytics on matomo'

2.2. Metrics to track progress

  • User Growth Rate This measures the rate at which new users are joining your community.
  • Active Users The number of users who are actively using your platform or participating in the community.
  • Contributor Count The number of people contributing to your open-source project.
  • Community Engagement Track likes, shares, comments, and other interactions on your community platforms.
  • Retention Rate Measures how many users stay active over a given period. High retention indicates that users are finding value in your community.
  • Net Promoter Score (NPS) This measures community sentiment towards your project. It can be collected through surveys asking users how likely they are to recommend your project to others.

3. Online Presence

  • Professional, user-friendly website
  • Mobile friendly
  • Profiles on relevant social media platforms
  • Blog to share updates, success stories, tutorials, etc.
  • Developer portal with resources
  • Documentation
  • Forums
  • SEO compatible regular updates at multiple platforms

4. Content Strategy

  • Plan regular blog posts and updates
  • Engaging content for social media
  • Webinars
  • Workshops
  • Tutorials and guides for users
  • Tutorials for developers
  • Apps portal
  • Consistent documentation
  • Github pages

5. Engage with the Community

  • Respond to comments and questions on social media and forums
  • Regularly engage with followers on social media
  • Acknowledge and celebrate community contributions
  • Organise virtual meetups or AMAs (Ask Me Anything)

6. Launch Developer Incentive Programs

  • Announce the grant program
  • Plan hackathons
  • Coding challenges
  • Set up a referral program
  • Offer badges and certifications for active contributors

7. Leverage Partnerships

  • Partner with universities and coding bootcamps
  • Collaborate with influencers in the blockchain
  • Collaborate with open source space
  • Seek sponsorships or partnerships with related projects or companies

8. Provide Excellent User Experience

  • Provide a door-drug easy to use basic dapp to pull in users
  • Ensure intuitive UI/UX for your application
  • Provide easy-to-follow guides for using your application
  • Offer reliable and accessible customer support

9. Solicit and Act on Feedback

  • Channels for feedback
  • Regularly ask for feedback from users and developers
  • Implement changes based on feedback received
  • Swarm and FDS's relation well communicated - point to the sunny side.

10. Regularly Review and Adjust Strategy

  • Regularly review metrics and progress towards goals
  • Adjust strategy based on what's working and what's not
  • Keep up with changes in the industry
  • Adjust your strategy as needed

Misc

  • How to access my data ?
  • Not easy to access my data without running bee node.
  • multiplatform examples that WORK
  • fdp-play documentation
  • docker stack
  • how to ensure my data is private
  • how to revoke access
  • add single sign-on documentation
  • extensions are misconception and people will not use it
  • public infrastructure documentation
  • available developer infrastructure
  • we should stop using extensions - too many edge cases (multiple browser, no mobile support)
  • android app for password
  • reliance on gateways is bad
  • how to run bee in browser ? running bee on ios https://github.com/onepeerlabs/bee-lite but can't be compiled for wasm because of cgo requirements for libraries
  • How to access my data ?

engagement

  • architectural video ? where
  • if you have webminars, can they be searched ?
  • have transcripts for videos
  • encourage more use of stackoverflow
  • project management discussions public - searchable

approach developer incentives program

  • cow protocol
  • review grant applications
  • element of spray & pray
  • smaller grants in scale, to get reputation and then grow from there
  • you get people in, but you also need to support them
  • regulary touch base with grantees - sdks and docs
  • a few smaller grants, devs are mercs
  • then some larger grants
  • bounties through gitcoin (need support from social media)

Tracking / measuring metrics

  • grant to implement tracking
  • social media engagement / tracking
  • dune analytics - grant
  • registring ens metrics,
  • how to do user rentention
  • growth rate - dune analytics dashboard
  • growin community is a problem

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Marketing Strategy - accomplish. achieve. arrange. come out.