Venture Creation Landing Page
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As part of the Venture Creation course, our team developed a startup idea from conception to pitch. To promote our idea, we created a landing page that incorporated a range of user experiments to test its viability and effectiveness. Our landing page utilized advanced analytics and tracking tools to monitor user behavior and evaluate the success of different experiments. Key Features
- Full lifecycle development of a startup idea
- Creation of a landing page to promote the startup
- Incorporation of user experiments to test viability and effectiveness
- Utilization of advanced analytics and tracking tools to monitor user behavior
- Refinement of startup idea based on user insights
By applying these cutting-edge tools and methodologies, we gained valuable insights into the needs and preferences of our target audience, enabling us to refine our startup idea and develop a more effective pitch. Experimental Landing Page created to validate our Startup Idea "Mental.ly" Experiments Conducted
Experiments conducted
Our landing page utilized advanced analytics and tracking tools to monitor user behavior and evaluate the success of different experiments. To gather insights into user behavior and preferences, we conducted a number of experiments on our landing page, including:
- Integration of Matomo for advanced tracking, enabling measurement of various customer demographics and behavior on our site
- Linking to a Google form to obtain additional information on our potential users
By analyzing the data obtained through these experiments, we were able to refine our startup idea and tailor our pitch to better meet the needs and preferences of our target audience.