Help MuscleHub analyze an A/B test and choose a business strategy.
Scenario: You’ve been hired to help MuscleHub, a fancy gym, run an A/B test! Currently, when a visitor to MuscleHub is considering buying a membership, he or she follows the following steps:
- Take a fitness test with a personal trainer
- Fill out an application for the gym
- Send in their payment for their first month’s membership
Janet, the manager of MuscleHub, thinks that the fitness test intimidates some prospective members, so she has set up an A/B test. Visitors will randomly be assigned to one of two groups:
- Group A will still be asked to take a fitness test with a personal trainer
- Group B will skip the fitness test and proceed directly to the application
Janet’s hypothesis is that visitors assigned to Group B will be more likely to eventually purchase a membership to MuscleHub. You will help her analyze the data and create a presentation.
Solutions: See details