Recommending Marketing Leads for YELP Businesses ( Big Data and Machine Learning ) Analyzed YELP customer data set for suggesting relevant marketing leads Developed solution using Least Squares Method-Spark Machine Learning Algorithm Loaded 3 GB of JSON data using Amazon S3 for querying Constructed queries using HIVEQL to generate visual information via Re: Dash Languages/Technologies- SparkML with Java, HiveQL, Re:dash vs Elastic Search