I'm an enthusiastic junior developer with a passion for empowering women in tech and building exciting projects with code. I left a successful and established career in digital marketing to pursue a complete career change in to tech and joined Makers Academy to hone my software development skills (I blogged about my experience at https://londoncodelady.wordpress.com). I am now seeking a challenging and fulfilling junior developer role in a supportive team that is passionate about personal growth and learning.
| Project | Description | Technologies | Testing | |---|------------|---|---|---| | Senes | This is an elderly healthcare app, pulling in and manipulating data from the Fitbit API to keep users up to date with how their elderly relatives are doing health-wise. | Ionic, AngularJS, Rails, HTML, CSS, Sass | RSpec, Karma, Protractor | | Twitter Local Guide | This app organises tweets from my local area by category so that I can easily find relevant information. See the deployed version here. | Ruby, Rails, PostgreSQL, Bootstrap, Twitter API | RSpec, Capybara | | Instagram Clone | I created my own version of Instagram, where you can post pictures, add comments and 'like' pictures. | Ruby, Rails, PostgreSQL, Bootstrap, Paperclip | RSpec, Capybara, FactoryGirl, Shoulda | | Bowling Score Calculator | I developed a system to enter and calculate bowling scores for 10 frames including assigning bonuses where appropriate and dealing with the particularities of the 10th frame. | Javascript | Jasmine |
- In my digital marketing roles, I was responsible for solving the problem of 'How can we grow our business as much as possible?'
- Delivered year-over-year revenue growth for all of my clients, including 55% YoY growth for Made.com
- Followed Google best practice to ensure that AdWords campaigns were as well-optimised as possible
- Sought out new opportunities by keeping up to date with the latest industry developments via blogs and events
- Researched solutions online using the extensive digital marketing community
- Campaign ads were rigorously checked for spelling, grammatical and product information errors before publishing
- Built out campaigns in a well-structured and sustainable way to avoid having to fix rushed architectural mistakes in the future
- Communicated performance and strategy to senior stakeholders at Moo.com and Rentify in a clear, minimally technical manner
- Dealt with rapidly shifting client needs while working at iCrossing, requiring managing expectations and pushing back when necessary
- Confident presenter having led client meetings at iCrossing, presented to the board at Rentify and presented my final project to 100+ people at Makers Academy
- I achieved conversion rate uplifts of up to 30% at Moo.com by conducting landing page A/B testing using tools such as Optimizely
- As a digital marketing professional I performed data analysis to make campaign optimisation decisions
- I am comfortable manipulating large data sets and extracting insights to inform my optimisation strategies
- At iCrossing I worked with a team of analysts and account managers to deliver successful campaigns to clients
- At Makers Academy I worked in a team with four other students to collaboratively produce the Senes app
- Pair programmed daily at Makers Academy to solve coding problems and teach each other the curriculum
- At Moo.com and Rentify I was responsible for the most significant part of the UK team's marketing budget (c. £150k per month)
- Managed a team of four analysts at iCrossing, including producing personal development plans and managing resource
- Led digital marketing strategy for key clients at iCrossing, and for Moo.com and Rentify
- Makers Academy is a highly-selective, intensive 12-week coding bootcamp
- Pair programmed every day to solve problems as a team and reinforce my own learning
- Completed several projects at home on the weekends, demonstrating my ability to work and solve problems independently
- Experience with agile principles gained from running twice-daily standups
- TDD skills developed from day 1 using testing frameworks such as RSpec, Capybara, Jasmine and Karma
- Focus on producing good quality code by following OOD and SOLID principles
- Technologies learned: Ruby, Rails, Javascript, Angular.js, Node.js, Ionic framework, HTML, CSS
- BSc (Hons) International Business & Modern Languages (French)
- Upper Second Class Honours (2.1)
- Integrated degree combining business from an international perspective, and French with a focus on language and culture
- I spent 14 months as an intern at Morgan Stanley in Paris to develop my business acumen and French language skills
- A Levels: Business Studies (A), French (A), English Literature (A), Spanish AS Level (A)
- 13 GCSEs: Grades A-A*, including English Language (A*) and Mathematics (A)
Rentify (London, UK), January 2015 to November 2015 Performance Marketing Manager
Moo.com (London, UK), March 2013 to January 2015 Paid Search Marketing Manager
iCrossing (London, UK), May 2010 to February 2013 Paid Search Strategist
i-level (London, UK), July 2009 to May 2010 Search Planner
Morgan Stanley (Paris, France), July 2007 to August 2008 Equities Client Service Group Intern
- I am a big live music fan, and love going to gigs and festivals
- I am a Francophile having studied French for many years and lived in Paris for 14 months