Work in Progress App to help you publish your content to Apple News, FB Instant Articles, AMP-HTML and whatever the next proprietary standard your content will need to be available in.
####What's with the name?
In the Animorphs books, which I adored as a kid, touching the Blue Box gave the protagonists the power to "morph" into other animals — hopefully this app will let you "morph" your content from one format to another. Also, it's kindof a riff on the concept of a black box, "a device, system or object which can be viewed in terms of its inputs and outputs, without any knowledge of its internal workings". Hopefully using django-bluebox will be that easy.
I am not wedded to this name.