##What is this?## A way to create your own simple custom feedback tab.
##Why would I use this over the prebuilt one?## The prebuilt one is just that, prebuilt, and has zero flexibility outside the parameters you can set in the gui. A lot of customers run into a wall when they want to make very specific tweaks.
##Really? I never needed such customization...## Move along...
##Documentation## You can read the Zendesk Article here: https://support.zendesk.com/hc/en-us/articles/203660576-Creating-a-Custom-HTML-Form-for-Ticket-Submission