Templates and tips focused on SEO matters
SEO stands for Search Engine Optimization and no one, besides a couple of guys working for Google or its competitors, can really argue that something is an undoubtable true on this matters.
Because Google customers are the users and not the developers, we (developers) will not have access to the proper knowledge about their alghoritms functioning, unless we stand together and share our experiences to build consistent conclusions on this matters.
Hence, here you will find some models and tips for optimizing the search engine rating for your site(s), please test them and contribute with your own experience.
Thank you very much!
Please consider this notes as self experience share of our company's activity in the last years. We will try to update this notes everytime new guidelines are published or when anything changes, if you notice the opposite please let us know (info@componto.com). The initial meta-tags template we use at the start of any tailor-made project can be found in index.html.
To be succeeded on SEO matters don't forget that the best way to otimize ranking is to give crawlers what they want:)
Let's point out some ideas:
-The most important factor is obviously the visits and link building, so invest in digital PR as much as you can.
Read this: https://moz.com/beginners-guide-to-seo/growing-popularity-and-links
-Mobile is everything, non-responsive websites have lousy SEO rankings
-Unfortunately, Google still cares about the number of pages a site has. Moreover, it is also still important how you
reference the links in the menu and call to actions, use h1's and h2's whenever is possible
-Mention in h1, h2 and paragraph tags the keywords referenced in your meta tags everytime you can, redundancy will help
you here
-If your site is about a restaurant try to use keywords and texts that refer touristic or known places around the
restaurant, dont do that only in meta tags
-An updated fresh contents section (news system, blog, etc) is essential, it proves crawlers that you care about your
site
-Redundancy of contents through the site and social networks are also essential, furthermore, facebook/instagram/twitter
are important but don't forget that Google+ is the social network made by Google, use it!
-Google Webmaster tools, Google My Business, Google Analytics are also essential as they will provide important SEO
elements for you such as sitemap, microdata for rich snippets and further information about your contents
-Use alt, title and rel tags in your images (link and a tags as well for rel case) to provide crawlers and screen readers
with more information - https://yoast.com/image-seo-alt-tag-and-title-tag-optimization/ and https://html.spec.whatwg.org/multipage/embedded-content.html
-Rel attributes are important and can be used in several ways, more info here http://microformats.org/wiki/existing-rel-values
and here http://www.peckingseo.org/understanding-the-rel-attribute-for-organic-seo/
Tip: Invest in Google AdWords at launch as it will in fact boost your SEO ranking, tests have been made that prove that websites
subject of adwords campaigns rank better then others which didnt when investment ceases. Life isn't fair, money is :/