This README outlines a Power BI dashboard project focused on analyzing Spotify streaming data. The project aims to uncover music listening trends, artist performance, and track popularity to provide actionable insights for music industry stakeholders.
- Trend Analysis: Interactive analysis of streaming trends across different time frames and countries, highlighting the fluctuation in music consumption.
- Artist and Track Insights: Detailed exploration of top artists and tracks, including rankings based on streams, with filters for deeper analysis.
- Genre Analysis: Examination of music genre preferences and their impact on listening habits, revealing audience tastes.
- Seasonal Patterns: Identification of seasonal trends in music streaming, offering insights into listener behavior throughout the year.
- Dashboard Interactivity: Utilization of slicers and dynamic visuals to allow users to customize their data exploration experience.
Based on the analysis, recommendations are made for leveraging user data to enhance music recommendations and tailor marketing strategies, aiming to improve user engagement and platform growth.
The Spotify Power BI dashboard provides a comprehensive tool for analyzing and understanding music streaming patterns, supporting strategic decisions in the music industry.